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The plastic-less water bottle

Choose Water aims to eradicate the single use plastic bottle and create a truly sustainable alternative. Entrepreneur James Longcroft has created a completely biodegradable alternative to the PET plastic bottle, made from sustainable materials that degrade into non-toxic, environmentally friendly substances.  At its core, the product uses a natural hydrophobic lining that coats the inside of a vacuum formed 3D paper casing.

Date of investment:

  • July 2018


  • James Longcroft

Our vertical:

  • Material Innovation